PPLSI Hires Branding and Marketing Maven, Cara Whitley, as New Chief Marketing Officer
Whitley to lead branding, strategic partnerships, and digital growth
PPLSI, the parent company of LegalShield and IDShield, and a champion of equal access to justice and security, names Cara Whitley as the company’s new Chief Marketing Officer. In her role, Whitley will oversee marketing and advertising creative, media planning and buying, and will work across departments to develop new product benefits and features for members and customers. Whitley will also oversee LegalShield’s first brand marketing campaign, expected to launch the first half of 2022.
Whitley comes to the company with more than two decades of professional experience across a variety of industries with a focus on marketing, branding, strategic partnerships, and business development. Most recently, Whitley was the Global Chief Marketing Officer for Century 21 Real Estate, where she led a global and award-winning rebranding campaign across 85 countries.
“Cara brings a tremendous digital, loyalty, and retention acumen and her brand work in revitalizing Century21 is proof of her extraordinary capabilities,” said Jeff Bell, CEO of PPLSI. “We are proud to have her join our leadership team and lead us through a continued marketing and brand transformation.”
Aside from her most recent role at Century 21, Whitley has held executive positions at several major corporations including Hilton Hotels, Epsilon and American Express. She is a graduate of the University of Miami where she earned a Bachelor of Science in Communication with a concentrated focus in advertising and graphic design.
“I’m very excited to join the PPLSI brand and be a part of a growing company that is expanding products and services to serve a great mission. I look forward to collaborating with the highly talented team to strengthen the brand and have a positive impact for all stakeholders,” said Whitley.
A champion of equal access to justice and security, PPLSI has provided individuals, families, businesses, and employers with the tools and services needed to live a just and secure life for 49 years. Under PPLSI, our consumer brand, LegalShield, is disrupting the legal services industry by giving everyone the resources and tools to affordably find their justice. We are transforming the traditional way of receiving legal guidance and services and providing qualified, trusted attorneys and law firms in the palm of your hands. Our security brand, IDShield, specializes in privacy and reputation management and protects your online data and information. To learn more about PPLSI and our brands and products that currently improve and empower 4.5 million individuals and 140,000 businesses across North America, visit PPLSI.com, LegalShield.com and IDShield.com.
Hollon Kohtz, Director of Publicity, LegalShield