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LegalShield Appoints Robert Toevs to Head Communications

February 13th, 2024

Toevs joins the LegalShield executive team, overseeing the company’s market-facing, strategic and internal communications 

LegalShield has named communications veteran Robert Toevs Chief Communications Officer. In this role, Toevs is charged with developing a robust external and internal communications function for the Oklahoma based legal services provider. 

He is reporting to LegalShield CEO Warren Schlichting.

“Bob’s expertise is developing the corporate communications function into a powerful asset,” said Schlichting. “He brings a unique and seasoned perspective that drives revenue, elevates reputation and aligns culture. I believe his expertise can play a crucial role in enhancing our brand presence and effectively communicating with both internal and external stakeholders.”

With more than 20 years as a corporate communications executive in the tech, telecom and media space, Toevs built a full-service corporate communications function for DISH Network Corporation during a transformative period for the company. Under his leadership, he helped launch a category-first with Sling TV, guided communications as the company entered the wireless market, supported strategic initiatives and launched the company’s first corporate social responsibility initiative.

Previous to DISH, Toevs held senior communications positions at Qwest Communications, serving as spokesperson for financial, labor and crisis issues, leading the organization’s strategic communications portfolio, and overseeing its market-facing communications and internal communications teams.

Prior to his current appointment, Toevs served as a senior advisor to LegalShield’s management team. In his new role as a member of the executive team, he will be instrumental in shaping the narrative for both LegalShield and IDShield, the company’s identity protection product.

“The LegalShield mission – providing justice and security for all – is a professional communicator’s dream and I’m so proud to be able to support this community,” said Toevs. “LegalShield is a story that every household should hear, and we’ve started to assemble an incredible team that will bring that story forward with authenticity, impact and reach.”

Reporting to Toevs is Hollon Kohtz, Director of Communications. In addition, LegalShield has engaged Dallas-based LDWW to advance communications and digital strategies.

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About LegalShield
A trailblazer in the democratization of affordable access to legal advice, counsel, protection, and representation, LegalShield is one of the world’s largest platforms for legal, identity, and reputation management services protecting individuals and businesses across North America. Founded in 1972, LegalShield, and its privacy management product, IDShield, has provided individuals, families, businesses, and employers with tools and services needed to affordably live a just and secure life. Through technology and innovation, LegalShield is disrupting the traditional legal system and transforming how and where people receive legal guidance and services, with access to thousands of qualified, trusted attorneys and law firms. LegalShield and IDShield are products of Pre-Paid Legal Services, Inc. To learn more about LegalShield and IDShield, visit LegalShield.com and IDShield.com.

LegalShield Media Contact:
Hollon Kohtz, Director of Communications 
hollonkohtz@pplsi.com