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LegalShield Positions for Growth, Appoints New President to Lead Employer Benefits Strategy

November 20th, 2023

Company promotes new SVP to lead best-in-class service and expand broker relations 

Exhibiting innovation and leadership in the voluntary benefits market, LegalShield appointed two industry veterans to lead the company’s Business Solutions Division. Emily B. Rose has been elevated to President of Business Solutions, and Sean Rooney as Senior Vice President of Broker Sales & Service. Their expertise will enable LegalShield to expand its leading voluntary benefits offerings, already providing services to more than 40,000 employers nationwide.

With over 20 years of experience in the voluntary benefits industry, Rose is a leading expert in group legal plans, identity theft protection, supplemental health coverage, and property and casualty solutions. Her expertise extends to a wide range of organizations, from Fortune 500 companies and healthcare organizations to higher education institutions, public sector employers and state and local governments. 

“With Emily at the helm, we are well positioned to accelerate growth and solidify our leadership in the employer benefits space,” said LegalShield CEO Warren Schlichting. “Her vision and expertise will help us deliver even greater value to our customers and partners.”

Also joining LegalShield’s executive team is Rooney, a 25-year employee benefits industry veteran who originally came to the company in 2017, the same year as Rose. With extensive expertise in sales, account management, operations, and underwriting, Rooney leads LegalShield’s efforts to expand its broker channel and provide industry-leading service to partners. 

“Sean’s leadership and industry expertise have been instrumental as we expand our broker relationships,” said Rose. “Building these partnerships is key for LegalShield’s continued growth. Under Sean’s guidance, we will keep improving our broker programs to ensure top-tier service and seamless experiences.”

Together, Rose and Rooney will leverage their deep understanding of the voluntary benefits landscape to further LegalShield’s mission of providing accessible and affordable legal and identity theft protection to employees nationwide.

“As the workforce and workplace continue to evolve, innovative benefits are imperative for attracting top talent, driving retention and supporting employees holistically,” said Rose. “LegalShield is uniquely positioned to shape the future of voluntary benefits by providing comprehensive legal and identity protection that empowers people both in and out of the workplace.”


About LegalShield
A trailblazer in the democratization of affordable access to legal advice, counsel, protection, and representation, LegalShield is one of the world’s largest platforms for legal, identity, and reputation management services protecting individuals and businesses across North America. Founded in 1972, LegalShield and its privacy management product, IDShield, has provided individuals, families, businesses, and employers with tools and services needed to affordably live a just and secure life. Through technology and innovation, LegalShield is disrupting the traditional legal system and transforming how and where people receive legal guidance and services, with access to qualified, trusted attorneys and law firms. LegalShield and IDShield are products of Pre-Paid Legal Services, Inc. To learn more about LegalShield and IDShield, visit and

LegalShield Media Contact:
Hollon Kohtz, Director of Communications